Meaning of the Vancouver 2010 Logo

By now, most people should be familiar with the Vancouver 2010 Olympic Logo. Have you ever stopped to think what it actually means?

The logo is a unique design of an inukshuk which is a traditional stone statue used by Canada's Inuit people. Inukshuk (in-ook-shook) translates into "likeness of a person" or "in the image of man". They are built to resemble a person with their arms stretched out and are used as a milestone or directional marker for the Inuit in the barren Arctic. The logo is called Illanaaq (el-la-nawk) and was designed by two graphic artists, Elena Rivera MacGregor and Gonzalo Alatorre. Their design was chosen from over 1600 submissions.

The logo is made up of 5 different stones - green, two in blue, one in red, and one in yellow. The colours represent different parts of the country. The green and blues represent the coastal forests, mountain ranges, and islands. The red depicts the maple leaf and the yellow implies the brilliant sunrises. Below the inukshuk are the 5 Olympic rings - one ring for each continent that participates in the Olympics. The colours derive from the colours of flags from each nation. The rings interlock to show the nations coming together to compete.

The logo is very unique just like Canada and it stands proudly to make our mark in the world.


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